Liat.ai

We provide automated AI commentary for every match you hold the rights to.

We take your existing camera feeds as inputs. You set the language, the voice and the tone for each feed.

Which one are you?

Liat.ai for broadcasters and leagues

It watches the match video and commentates live with minimal latency, in the language and style you set.

  • We can cover your whole calendar

    We run multiple matches in parallel, so none of your fixtures get missed.

  • It follows your editorial rules

    It follows your style guide and your rules on what stays neutral.

  • It fits inside your pipeline

    We take SRT, RTMP or HLS in, and hand back HLS or timestamped audio.

The rest of the platform

Liat.ai generates highlights automatically

More than thirty event types are marked and timed while the match runs. You can customise highlight reels per player, per team or by event type.

Example highlight video

The highlight video

Choose one to build the highlight video around it.

Posts go out while the match is still running

Liat.ai writes posts on the score and the match status and sends them to your social media accounts. It can attach the clip of the moment and post in each of your languages.

Two vertical clips for social media, cut automatically by Liat.ai: a shot from the edge of the box and the scorer celebrating.

Audio sponsor integration

The ad is spoken in the commentator’s own voice during the match. You set the sponsor for each feed, so every market can have its own.

0:00 / 0:24

Tactical data and commentary

Liat.ai detects formations and team shape, team statistics, heatmaps and pressure data.

A 3D tactics board from Liat.ai showing a counter attack, with the ball carrier ringed in orange and the three defenders left back joined by a line.

Visual banner placement

Liat.ai can place a customisable sponsor banner on the pitch in your match video.

A digital sponsor banner placed on the grass by Liat.ai, beside the penalty area in live match footage.

Parallel feeds for every market and use case

Liat.ai generates every feed from the same match video at the same time.

Input

One broadcast video feed

We require a single broadcast camera to start.

Line-ups, records and more cameras can help enrich the commentary (optional).

Example output feeds

  • Neutral world feed
  • Team-focused English broadcast for international fans
  • Spanish feed for a direct-to-consumer market
  • Player-led narrative built around one star
  • Sponsor-integrated feed

How we output

Video reaches us over SRT, RTMP or HLS. You pick how the commentary comes back.

  • Combined HLS

    Your video with our commentary already on it.

    Latency
    Standard
    Work on your side
    Lowest
  • Audio-only HLS

    Our commentary as its own stream, which you mix with your video on a shared timestamp.

    Latency
    Standard
    Work on your side
    Medium
  • Timestamped audio

    Each audio clip leaves as the event is detected, and you place it yourself.

    Latency
    Lowest
    Work on your side
    Highest

How a pilot works

  1. Pick one match

    It can be any fixture with a video feed, past or upcoming.

  2. Liat.ai commentates it in your languages

    You can ask for several languages and voices on the same match.

  3. Review it with your people

    We can customise based on your feedback.

Contact us for a free pilot.

Send us one match and we send it back with our commentary on it, live or offline.

Where we are
New York, NY