Insights & Updates

AI, football technology, and the future of sports broadcasting.

World Cup Commentary

5 Things Human Commentators Got Wrong at the 2022 World Cup That AI Wouldn't

FOX's bracket was wrong on live TV. The booth told viewers Spain were going out as they advanced. A study of 2,074 statements found measurable commentary bias. Liat.ai fixes the fixable.

By Rishit Chugh July 8, 2026 5 min read
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2022 FIFA World Cup Qatar official emblem
Founder Notes Commentary

The First True AI Sports Commentary Service

What "AI commentary" actually means, and why most of what gets called that today does not qualify. A note on the bar we set when we built Liat.

By Medi Ash June 19, 2026 5 min read
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Liat.ai computer vision tracking players and the ball on the pitch
World Cup Commentary

The Goals Your Commentator Missed

At the 2022 World Cup, Group E's qualification flipped four times in thirty minutes. A single human commentary booth could not narrate both matches at once. Liat.ai can.

By the Liat.ai Team June 15, 2026 5 min read
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A dramatic moment from a World Cup group stage match
AI & Technology Commentary

The Future of Football Commentary

How artificial intelligence is transforming the way millions of fans experience the beautiful game, in real time, in any language.

By the Liat.ai Team May 27, 2026 5 min read
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A footballer celebrates a goal in front of a packed stadium
Commentary Building Liat

The Commentator's Notebook

What we learned from studying real commentators, and how it shaped Gary and Marcus, our English commentary duo.

By Rishit Chugh April 27, 2026 4 min read
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A commentator's notebook with player notes and storylines